Design Philosophy of Robert Calvano

Design is communication... and to communicate effectively, your message needs to be clear, memorable and above all, make an impact.

Therefore,

• Listen
• Promote simplicity
• Allow the most important elements to stand out
• Let the brand point the way
• Make a personal connection and an emotional impact
• Create desire, interest and appeal
• Create difference, not similarity
• Be entertaining

A guiding principal: The main thing is to keep the main thing the main thing.